Vitamin Sea
Self Initiated 2021
Self Initiated 2021
Brief: Provide sea swimmers with a single platform which encompasses all information, communications and resources they require to feel confident and safe in the water. Focussing on beginners in how information is displayed in order for it to be simple and intuitive to read and understand.
Brand and Identity, UX & UI Design
The four main sections of the app: Beaches, Connect, Safety and Blue & You.
The app has 4 main sections; Beaches, Connect, Safety and Blue & You. Within the Beach section, you can explore your nearby beaches, view live beach conditions and forecasts, and log your swims using the ‘Swim Safe’ feature. Connect, allows you to communicate with other users on the Feed and discover possible connections on the Find tab. You can also access and edit your profile, notifications and messages. The Safety section provides you with crucial information surrounding sea safety. Blue & You brings attention to what you can do for the blue and what the blue can do for you. All information on Safety and Blue and You sections can be found on the Vitamin Sea website.
Brand Values
Honesty
Community
Respect
Health
Passion
Simplicity
Honesty
Community
Respect
Health
Passion
Simplicity
App colour palette used to clearly distinguish between each section of the app
Brand Story
Vitamin Sea was founded in 2020 in Falmouth, Cornwall. Its founder Fleur wanted to start sea swimming to improve her fitness and wellbeing. However, Fleur had no knowledge on the activity and after searching in multiple different places for the information she required, she decided something had to change, so Vitamin Sea began.
Vitamin Sea was founded in 2020 in Falmouth, Cornwall. Its founder Fleur wanted to start sea swimming to improve her fitness and wellbeing. However, Fleur had no knowledge on the activity and after searching in multiple different places for the information she required, she decided something had to change, so Vitamin Sea began.
Vitamin Sea is a small Cornwall based non-profit social enterprise whose aim is to make the oceans more accessible and inviting to all. Vitamin Sea wants to promote what the blue can do for you, and what you can do for the blue. We aim to connect and inform beginner sea swimmers based in Cornwall about the activity, its benefits and the sea.
Brand Audience
Vitamin Sea is aimed at 13 - 60+ years old sea swimmers, living in the UK.
Vitamin Sea is aimed at 13 - 60+ years old sea swimmers, living in the UK.
Website Screens
Campaign examples showing the different routes of the campaign; mental health, general swimming and safety.
